Inside 10 knots

The Founder – Joanne Evans Bedwell

As the founder and owner of the 10 knots brand I hope our uniforms are just what you have been looking for!

The ocean has always played a large role in my life from growing up in Cronulla, a southern beach suburb of Sydney to meeting, working with and marrying a seafarer (now master mariner) on the Great Barrier Reef. Which is how the nautical trademark was born.

After I completed Business College I worked as a Legal Secretary which led to a desire to escape to find that ‘something more’ factor. In my early 20’s the cruise ship and then Super Yacht life introduced me to many positive, influential people focused on ‘life’, ‘well-being’ and ‘simplicity’. I felt ready to commit to a career where I could make a difference in people’s lives, I wasn’t sure how, but I knew that it was important to me.

An extensive Massage course, a wonderful opportunity of ongoing tuition and a love of the work ensured my private practice (predominately Remedial Massage) of 14years was successful including the occasional fun and exciting ‘movie star’ treatment… being flown to Super Yachts and private islands as their preferred personal masseuse.

Presentation and discretion are paramount to me and at this level of service an immaculate, functional uniform is required, it portrays a capable, comfortable and clean first impression. I found it very difficult finding a suitable uniform. Creating my own solved that issue and once I began wearing the uniform, interest and feedback was extraordinary, hinting to me a market may exist.

In my experience massage is never just a physical treatment. Time and time again I saw my clients whilst receiving massages (and for that matter myself) breaking old habits, making future plans, solving problems and categorising to help the big things seem smaller. On and off the table I kept getting that niggling feeling that the uniforms I had designed for myself were just what my industry needed!

Little Miss Perfectionist here spent 8yrs of research to refine her performance based designs and source superior fabrics. Having also worked on Super Yachts as steward (and sometimes therapist), it was a natural progression to incorporate the uniform needs of crew in the designs as well.

Crew and Practitioners seem worlds apart but in actual fact possess many similar needs when it comes to uniforms. Feel the difference … I designed your uniforms as a crew member/therapist first and a businesswoman second, I genuinely want to make a difference, aesthetically and practically. xjo

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